Following Bud Light’s dramatic decline in sales over the last two months, the beer brand announced a large donation to an LGBT organization with $200,000 pledged to the National LGBTQ Chamber of Commerce (NGLCC).
Bud Light’s parent company Anheuser-Busch said this week that it was “looking forward to extending our work with the NGLCC to continue making a positive impact on the LGBTQ+ businesses that play a critical role in bringing people everywhere, together.”
In particular, Bud Light’s donation will support the NGLCC’s Communities of Color Initiative as well as the chamber’s CoCi Biz Pitch Program, where the “winning minority LGBTQ+ business owner will receive $5,000” and have a chance to compete in a business conference for a larger prize.
The NGLCC said that it was “honored to continue our partnership with Bud Light in support of LGBTQ+ businesses.”
Anheuser-Busch wrote that it had a “strong track record of industry leadership in supporting the LGBTQ+ community.”
The donation comes after the boycott of the beer following an announced partnership with transgender influencer Dylan Mulvaney.
The marketing plan received significant criticism, leading to a widespread boycott of the beer, which had been the best-selling in the nation.
Results are in— conservative boycotts are crushing woke corporations:
-Target has lost $12 billion in the last week
-Bud Light has lost $26 billion in the past 2 months
-Kohls stock dropped 6.5% in two days
This is what WINNING looks like.
When will these companies learn…
— Benny Johnson (@bennyjohnson) May 31, 2023
Furthermore, Bud Light’s distancing from the Mulvaney partnership led to another significant boycott. A number of gay bars announced that they would also be boycotting the beverage.
One group of Illinois gay bars wrote that following Anheuser-Busch’s “abandonment of its support for transgender activist Dylan Mulvaney,” it would be “discontinuing all Anheuser-Busch InBev products, including Busch Light, Bud Light and Goose Island 312.”
The controversy surrounding Bud Light appears to be growing. One MLB player appeared to support the public sentiment against the brand. Blue Jays pitcher Anthony Bass posted a video to social media supporting boycotts against Bud Light and Target.
Target drew significant criticism for its “Pride collection” of merchandise and displays. Some of the products were specifically marketed to children, including several that have overt satanic or occult references.
Bass shared a video in which a speaker explained the “reason biblically why I believe Christians have gotta be boycotting Target, Bud Light, and any other corporation that’s pushing the things they’re pushing.”
In response, the Blue Jays organization said that it was “proud to celebrate LGBTQ2S+ Pride Month.”