MSNBC has come under scrutiny for creating the false impression that its hosts were broadcasting live from the Republican National Convention (RNC) in Milwaukee. In reality, Rachel Maddow, Joy Reid, Jen Psaki, and other network hosts covered the convention from their Manhattan headquarters using an LED video screen backdrop.
According to the New York Times, MSNBC only had a few reporters, such as Katy Tur and Stephanie Ruhle, on-site at the Fiserv Forum. This tactic of simulating their presence has sparked criticism regarding the authenticity of their reporting.
Frank Sesno, a media veteran and former CNN Washington Bureau Chief, commented on the issue, emphasizing the importance of honesty in news coverage. “If news organizations don’t represent where they are clearly, then how is the audience to have faith and confidence in the actual content of the reporting?” Sesno said. He warned that while using video backdrops might seem trivial, it has serious implications for trust in journalism.
During the RNC, MSNBC reporter Jacob Soboroff was actually present and had a heated exchange with Donald Trump Jr. Soboroff was called a “clown” and told to leave when he asked about family separation policies.
The use of LED screens to mimic live reporting drew the attention of political figures as well. In an interview with CNN’s Jake Tapper, Republican Florida Sen. Marco Rubio took a swipe at MSNBC’s approach. After Tapper noted their live coverage, Rubio interjected, “And you’re actually here live!” Tapper replied with a chuckle, “We are here live, as opposed to some other networks that just have big LED – who shall remain nameless.”
Following the assassination attempt on former President Donald Trump, MSNBC pulled “Morning Joe” from the air, citing concerns about potential inappropriate remarks from guests. This decision was met with backlash from host Joe Scarborough, who criticized the network on air, stating that the newsfeed should feature their live coverage or they should find a new host.
The incident with MSNBC’s RNC coverage underscores broader concerns about media transparency and the potential impact on viewer trust. As networks navigate the challenges of covering major events, the balance between innovative broadcasting and maintaining authenticity remains crucial.
